A brand that has intricately woven itself into all aspects of everyday life of millions of consumers, it’s no surprise that the Persian word “Khaadi” literally means ‘hand woven’.
Now an international phenomenon, the Khaadi label has outgrown its initial offering of hand-woven fabric to feature prêt, apparel, accessories, home textiles and much more.
Khaadi has leveraged its trendsetter status to tread ground never covered before by a homegrown brand. With 15 countrywide outlets in Pakistan and four international outlets now in Dubai, Khaadi has consolidated its local and global presence as a revered lifestyle brand.
Khaadi’s iconic outlets are designed by an acclaimed architectural firm, ASA, to emulate the natural and minimal, providing an apt canvas to complement Khaadi’s vibrant palette.
Consistent diversification has set the pace for Khaadi’s monumental success. Today Khaadi is recognized not just as a brand but a lifestyle experience that continues to stretch the dimensions of possibility.
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