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The tape à l’oeil venture was initiated by Thierry Delemazure in 1994 under the trade name “0-13 comme des grands”.

But the actual Tape à L’oeil concept took off in 1996.

A Brand with a simple positioning:

• Give customers a personalized and sparkling welcome

• Create and design colourful, quality and style-conveying clothing inspired by adults’ fashion for children aged 0 to 14 years.

• Commit to keeping a cute and spectacular price range that is still today a source of pride.

• Offer a wide range of choice and frequently renewed collections.

Time has seen our expansion gather pace and the number of stores multiplied by ten in ten years.

Tape à L’oeil’s mission statement
Imagine and drive the world-claimed kids’ fashion brand... while fuelling the fulfillment of our people.