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WALK IN STYLE... WALK FOR A CAUSE
A charity initiative by the Apparel Group in support of the Red Crescent Society.

Dubai has shown many times in the past that it is a city that cares. This time, the residents of this enterprising Emirate are expected to come forward in large numbers to help the Red Crescent collect clothes for the needy people around the world.

A noble cause
The objective is to collect clothes, which will be donated to the Red Crescent Society for distribution to the needy in different parts of the globe.
In order to achieve this goal, the Apparel Group and the Arabian Center, a newly opened shopping mall in Mirdif, are organising an event called 'Walk In Style... Walk For A Cause', on Friday, April 3rd, 2009.

The event promises to be a mix of fashion, fun and family entertainment and incorporates several firsts in the history of this city that is known to set new standards.

The many firsts
For the first time, thousands of people, ranging in ages from one to 100, are expected to walk the ramp for a cause in an unusual fashion show. In order to participate, all they have to do is donate a minimum of an item of clothing.
A large number of students from the various schools and colleges in the UAE are expected to take part in this charity initiative.

In addition, Emirati fashion designers have been invited to display their newest collections and will be given the opportunity to showcase their creative talent to a wide and varied audience.

In the latter part of the evening, the who's who of Dubai society will also walk the ramp.

Breaking records
All the participants will sign a banner expressing solidarity for a Cause. This promises to be the longest banner ever signed by so many people anywhere and will be sent for entry in the record books.

The donated items of clothing will be placed in a huge cylinder that spans two floors. The organisers have already succeeded in collecting 15,000 kilos of clothing. They, however, hope to collect much more during the event, which starts at 4pm and goes on till 10pm.

An entertaining evening
As promised, it will be a fun-filled evening during which
five prominent Dubai-based DJs - Hani, Zubair, Tushar and Benson will be entertaining the multi-cultural audience.

The show will be hosted by Kritika of Citi101.6 and Hadeel of Al Arabiya.

Gifts galore
Participants will get a certificate of participation along with a Dhs25 voucher from the Apparel Group and a 25% discount voucher from Cold Stone creamery. They will also be eligible to win several attractive spot prizes and goody bags that will be given away to the lucky winners. There will be 10 spot prizes worth AED 500 dhs to be won by 10 lucky winners.

How to register?
The registration process is very simple. All those wishing to participate can either register online at walkforacause@appareluae.com or at the venue where volunteers will be present in large numbers to guide them at the venue on this date.

Supporting the cause
The Apparel Group and Arabian Center, wish to thank the Dubai Economic Department, Virgin Megastore, Al Khaleej, Khaleej Times, Real Media Zee TV and Zee Aflam, Dubai Center for Islamic Affairs and Red Crescent Society for their invaluable support in organising this mega event.

The Apparel Group and Arabian Center hope that this will be the first of many charity events that they will be hosting and call upon the people of the UAE to make it a resounding success by participating in large numbers.